Mitsubishi monitoring report

July 6, 2015

This week saw the Mitsubishi Outlander overtake its competitors to become the bestselling plug in hybrid vehicle (PHEV) in the United Kingdom. The following story gives us an overview of the social media impact made by this hybrid SUV as a result

This graphic shows that engagement with the Mitsubishi Outlander on social media has largely come from external sources rather than from within the corporate world. While this is positive in terms of organic interest in the vehicle, the level of engagement overall is still quite low and could be improved.

Tweet from @GreenFleetNews

.@MitsubishiUK's Outlander is now the most popular #EV in the UK - http://greenfleet.net/news/1898-mitsubishi-outlander-is-now-the-most-popular-ev-in-the-uk #hyprid #electricvehicle #eco #greentech

The magazine Green Fleet shared this tweet announcing the Mitsubishi Outlander moving into first position (4 Retweets 1 Favourite).

5 hits

This graphic informs us that the conversation hasn’t been sustained on Facebook.

Tweet from @IronMillTech

Mitsubishi Outlander PHEV Sales Pass 40,000 In Europe http://insideevs.com/mitsubishi-outlander-phev-sales-pass-40000-in-europe/ #EV http://pic.twitter.com/n2qbKoWiRh

Kevin Sharpe, founder of charity Zero Carbon World, shared this informative graphic giving us a regional breakdown of sales for the Mitsubishi Outlander.

In terms of the sentiment expressed online we can see that the opinions expressed have been overwhelmingly positive or neutral.

Tweet from @HumphrisOxford

Happy #ThrowbackThursday guys - Love this #Mitsubishi Outlander Advert! http://pic.twitter.com/oruAhbB9wA

This tweet sharing a striking advertisement for the vehicle made a strong impression (7 Retweets 8 Favourites).

15 hits

Finally these are the 10 authors with the highest number of followers that have published content about Mitsubishi from June 28th to July 5th. These authors have a potential for a high reach.

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